Source: Fortune.com
Summary
Paris Fashion Week faced a historic heat wave, with temperatures reaching 41 degrees Celsius (106 Fahrenheit). Organizers tried to keep guests cool with mist machines, chilled towels, and iced water, but it wasn’t enough. The event exposed the city’s struggle to keep prestige institutions running during heat waves, with many calling for a change in the fashion calendar. Designers presented unseasonable clothing, including leather, neoprene, and fur, despite the sweltering heat. The industry’s response to climate change was criticized, with some suggesting that fashion week in the hottest months should be scrapped.
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Paris Fashion Week’s attempt to beat the heat was a Band-Aid solution. The event’s lack of air conditioning, scarce water, and sweltering venues left guests and models struggling. Designers’ decision to showcase unseasonable clothing added to the absurdity. The industry’s reluctance to adapt to climate change is evident. As one critic noted, “Paris Fashion Week is the canary in the mine.” The event’s future in the face of rising temperatures is uncertain.
Author: Evan Null
