Source: Fortune
Summary
Robert F. Kennedy Jr. has initiated a significant shift in federal nutrition policy as head of Health and Human Services, leading the “Make America Healthy Again” movement. Changes include a focus on whole foods, full-fat dairy consumption, and a backlash against seed oils. Additionally, Kennedy announced a phase-out of synthetic dyes in food, encouraged high protein intake, and targets high-fructose corn syrup. Despite these changes, experts note that affordability of ultra-processed foods will continue to influence consumer choices.
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The announcement sounds familiar.
Kennedy pushes full-fat dairy while companies like PepsiCo drop synthetic dyes. Meanwhile, the protein craze lures shoppers with higher protein options. Executives express optimism over new dietary guidelines, yet many remain skeptical about actual consumer behavior. As always, cheaper options dominate grocery carts.
Author: Evan Null
