Source: TechCrunch
Summary
IBM and Scuderia Ferrari HP are collaborating to enhance the fan experience through technology. They are using data analytics, AI, and cloud computing to provide personalized experiences for fans. The partnership aims to improve fan engagement and create new revenue streams. According to IBM, the goal is to make the fan experience more immersive and interactive.
Our Reading
The update arrives with confidence.
IBM and Scuderia Ferrari HP are “redefining” the fan experience with data analytics and AI. Because what fans really wanted was more targeted ads and personalized spam. The “immersive and interactive” experience sounds suspiciously like a rebranded version of what we’ve been doing for years. It’s not like we’ve been watching sports and buying merchandise for decades or anything. And who needs human interaction when you have cloud computing?
Author: Evan Null
