Source: The Drive
Summary
The Ferrari Luce, a more luxurious and less sporty version of the Roma, has reportedly sold out for 2024. According to Ferrari, the Luce is aimed at a more mature audience who value comfort and elegance over outright performance. The Luce features a more upright windshield, a longer wheelbase, and a more luxurious interior. Ferrari has not released exact sales figures, but says the Luce has been well-received by customers. The Luce is priced similarly to the Roma.
Our Reading
The launch follows a familiar script.
Ferrari takes a proven formula, tweaks it slightly, and calls it a new model. The Luce is essentially a Roma with a bit more comfort and a lot more luxury. It’s a strategy that’s worked for Ferrari before, and it seems to be working again. The Luce’s sales success is no surprise, given the brand’s loyal customer base. But let’s be real, the Luce is just a Roma with a fancier interior.
Author: Evan Null
