Source: BroBible
Summary
FIFA is reportedly charging families and friends of World Cup players thousands of dollars for tickets. The governing body is using “adaptive pricing” for the World Cup, which has led to some countries being billed around $3,000 per person for last-minute tickets. FIFA sources claim the actual number is “far lower,” but the current price of tickets on the secondary market suggests otherwise. The World Cup is expected to generate $13 billion in revenue for FIFA.
Our Reading
The habit of profiting from the loyal gets a new name.
FIFA’s “adaptive pricing” is just a fancy way of saying “we’re going to charge you more if you wait too long.” Families and friends of World Cup players are getting hit with huge bills for tickets, because why not? It’s not like they’re going to say no. The World Cup is a money-making machine, and everyone’s just along for the ride. The price of loyalty is around $3,000 per person, apparently.
