Source: W Magazine
Summary
Stéphane Demouy, a fitness professional, has launched Voyagym, a travel workout concept. His loyal clients are supporting the new initiative. According to Demouy, Voyagym aims to provide a unique fitness experience while traveling.
Our Reading
The trend returns with a new name.
Demouy’s concept is reminiscent of the 90s fitness craze, where working out on vacation was a status symbol. Voyagym’s focus on exclusive, high-end fitness experiences feels like a revival of the luxury wellness trend. The idea of “fitness as travel” is not new, but Demouy’s loyal following is giving it a fresh spin. The concept’s emphasis on bespoke workouts and exotic locations is a familiar formula. Voyagym is just the latest iteration of the “wellness as status” cycle.
Author: Evan Null
