Source: Highsnobiety
Summary
A recent study reveals that the average foot width has increased over the past few decades, with many people having wider feet than previously thought. This new information presents an opportunity for shoe brands to cater to a broader range of customers. The study’s findings are based on data from over 100,000 3D foot scans. According to the researchers, the average foot width has increased by 15% since the 1970s.
Our Reading
The trend returns with a new name. Wide-fit shoes are no longer a niche market, but a growing demand. Brands like New Balance and Clarks have already started to offer wider sizes. The fashion industry’s response to this new data will be closely watched. The look is not new, but the science backing it is.
Author: Evan Null
