Source: Bloomberg
Summary
Doug Field, former Apple and Tesla executive, joined Ford in 2021 as the company’s chief technology officer. Field aims to accelerate Ford’s transition to electric vehicles and improve the company’s software capabilities. According to Field, Ford is working on a new platform that will enable the company to update its cars’ software over-the-air. Field also aims to reduce the number of software systems in Ford’s cars, which currently use over 100 different systems.
Our Reading
The announcement sounds ambitious.
Doug Field is trying to bring Tesla-like tech to Ford. The company is working on a new platform for over-the-air updates, because that’s not something they had before. Ford’s cars currently use over 100 different software systems, because who needs simplicity? Field wants to reduce that number, because that’s a great way to make cars more reliable. And, of course, this is all part of Ford’s plan to catch up to Tesla, because that’s not a lofty goal at all. Ford’s tech is so far behind, it’s almost like they’re starting from scratch.
Author: Evan Null
