Source: The Detroit News
Summary
Ford plans to start building prototypes of the Fathom electric vehicle in the first quarter of 2027, according to a report. The Fathom EV is expected to be a mid-size electric SUV. Ford has not released many details about the vehicle, but it is part of the company’s plans to expand its electric vehicle lineup. The Fathom EV is expected to be built at Ford’s plant in Cuautitlán, Mexico.
Our Reading
The announcement sounds ambitious.
Ford is joining the electric vehicle party with the Fathom EV, a mid-size SUV that’s supposed to be built in Mexico. Because what the world really needed was another electric SUV. The Fathom EV is expected to be a “game-changer” (yawn) and will likely be priced competitively with other electric vehicles on the market. Ford is “committed” to electric vehicles, because who isn’t these days? The Fathom EV is just another “innovation” in a long line of electric vehicles that will somehow change the world.
Original observation: Ford is essentially rebranding the same electric vehicle tech it’s been working on for years and calling it a “new” model.
Author: Evan Null
