Source: Highsnobiety
Summary
fragment design and The North Face have collaborated on a new collection. The range includes a jacket and a tote bag. The jacket features a bold design with a mix of materials and colors. The tote bag has a simple design with a bold logo. The collection will be available on The North Face’s website and in select stores.
Our Reading
The trend returns with a new name. The look combines elements of outdoor gear and high-fashion streetwear. The mix of materials and colors feels familiar, reminiscent of past collaborations between fashion brands and outdoor experts. The bold logo on the tote bag is a nod to the current trend of loud branding. The collection’s focus on functional details and durable materials is a refreshing take on the often-superficial world of streetwear.
The use of outdoor gear as high-fashion inspiration is a cycle that repeats itself every few years, with designers like Marc Jacobs and Riccardo Tisci incorporating elements of camping and hiking gear into their designs in the early 2000s.
Collaborations and Revivals
The collaboration between fragment design and The North Face is not the first time a fashion brand has teamed up with an outdoor expert. In the early 2000s, designers like Marc Jacobs and Riccardo Tisci incorporated elements of camping and hiking gear into their designs, sparking a trend that would repeat itself in the years to come.
The Return of the 90s
The use of bold logos and bright colors in the fragment design x The North Face collection is reminiscent of the 1990s, when outdoor gear was first being incorporated into high-fashion designs. The trend was popularized by brands like The North Face and Patagonia, which were seen as symbols of a more relaxed, outdoorsy lifestyle.
Streetwear and Outdoor Gear
The collaboration between fragment design and The North Face is part of a larger trend of streetwear brands incorporating elements of outdoor gear into their designs. Brands like Supreme and Off-White have also released collections featuring camping and hiking gear, sparking a new wave of interest in the trend.
A Focus on Functionality
The fragment design x The North Face collection’s focus on functional details and durable materials is a refreshing take on the often-superficial world of streetwear. The use of materials like Gore-Tex and nylon gives the collection a sense of practicality, while the bold logos and bright colors add a touch of fashion flair.
Author: Evan Null
