Source: WWD
Summary
The four-day fragrance showcase brought together 30 international fragrance brands. The event kicked off on Thursday. Fragrance brands from around the world participated in the showcase.
Our Reading
The trend returns with a new name.
The perfume industry’s latest offerings enter the cycle, echoing past fragrances with a modern twist. Brands revisit classic scents, reimagining them for a new audience. The showcase highlights the cyclical nature of the industry. As with fashion, fragrance trends revive and reimagine the past, often with a new marketing spin. The return of classic perfumes with a modern twist is a familiar phenomenon in the industry.
Author: Evan Null
