—
Source: Vogue Business
Summary
According to a report by Euromonitor, the global fragrance market is expected to reach $82.7 billion by 2025, driven by the rise of niche brands and the increasing popularity of scented products. This surge in demand has led to the development of new fragrance formats, including jelly balms, which are being marketed as a unique and innovative way to enjoy fragrances.
Our Reading
The trend returns with a new name.
Jelly balms are the latest addition to the fragrance craze, offering a tactile and sensory experience that combines the benefits of a balm with the pleasure of a scent. Brands are cashing in on the trend by launching limited-edition jelly balms in a range of fragrances, from floral to fruity. The market is flooded with new products, each claiming to offer a unique experience.
The jelly balm trend is not a departure from the norm but rather a rebranding of a familiar concept. The rise of scented products has been driven by the desire for sensory experiences and the need for self-care. Jelly balms are simply the latest iteration of this trend.
The success of jelly balms can be attributed to their Instagrammable packaging and the promise of a unique sensory experience. The trend is not about the scent itself but about the way it is presented and marketed.
The original observation: “Fragrance formats are just a vessel for the packaging and marketing, not the scent itself.”
