Source: Fortune
Summary
Frozen yogurt is experiencing a resurgence in popularity, with sales rising 26% in the past year, according to Circana. The trend is attributed to health-conscious Gen Zers who are drawn to premium shops with quality ingredients and unique toppings. New York City is at the forefront of the froyo revival, with shops like Mimi’s and Myka Greek Frozen Yogurt drawing long lines. Even old-school chain 16 Handles is seeing rising sales.
Our Reading
The numbers tell one story.
Gen Z’s love for froyo is driving the trend, with premium shops offering high-quality ingredients and unique toppings. Mimi’s and Myka Greek Frozen Yogurt are leading the charge in New York City, with lines of up to 74 people. 16 Handles, a classic chain, is also seeing a boost in sales. The trend is a reflection of Gen Z’s priorities: health-conscious and willing to pay a premium for it. The froyo revival is a sign that the younger generation is redefining the concept of a “wild night.”
Author: Evan Null
