FTC Alleges Steve Madden Misused ‘Made in USA’ Label

FTC Alleges Steve Madden Misused 'Made in USA' Label

Source: Bloomberg

Summary

The US agency alleged that Steve Madden Ltd. mislabeled some shoes as “Made in the USA” despite using components from other countries. The agency claimed that the shoemaker used a Dominican Republic factory to produce uppers for some shoes and sourced outsoles from Brazil since May 2023.


Our Reading

The trend returns with a new name.

Global supply chains, meet “Made in the USA” labels. Steve Madden’s alleged mislabeling echoes past controversies. The Dominican Republic and Brazil connections recall earlier debates on manufacturing origins. The May 2023 timeline suggests a recent shift in production strategies. The “Made in the USA” label has become a familiar battleground for authenticity.


Author: Evan Null