Source: CNBC
Summary
Gap Inc. has appointed Nora Olivier as its new chief marketing officer, effective April 17. Olivier will oversee marketing strategies across the company’s portfolio of brands. She joins Gap from PepsiCo, where she led marketing for the beverage company’s North America operations. Olivier’s appointment comes as Gap continues to revamp its executive team under new CEO Bob O’Neill, who took over on April 2.
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The trend returns with a new name.
Gap’s rebranding efforts continue with Olivier’s appointment. The company has been revamping its executive team under new CEO Bob O’Neill. Olivier joins from PepsiCo, where she led marketing for the beverage company’s North America operations. The appointment comes as Gap looks to refresh its image. The company’s marketing strategies will now be overseen by Olivier, effective April 17. The move feels like a page from the playbook of other retailers who have attempted to revamp their images with new marketing leadership.
Author: Evan Null
