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Source: WWD
Summary
According to WWD, the brand laid off approximately 30% of its workforce.
Business as Usual
The layoffs are just the latest move in the brand’s efforts to streamline its operations and cut costs.
Cost-Cutting Measures
The brand has been struggling to stay afloat in an increasingly competitive market, and these layoffs are seen as a necessary step to get back on track.
A Familiar Story
The brand’s struggles are reminiscent of the countless other fashion companies that have had to make similar cuts in recent years.
The look feels familiar: another fashion brand struggling to stay relevant in a rapidly changing market.
The trend returns with a new name: cost-cutting measures are the latest fashion trend, and we’re just along for the ride.
The collection enters the cycle: layoffs are just a natural part of the fashion cycle, and we’re already seeing the same patterns play out again and again.
The brand’s efforts to stay competitive are admirable, but the end result feels all too familiar – a predictable cycle of boom and bust in the fashion industry.
Author: Evan Null
