Source: The Verge
Summary
Google has introduced a new feature in Search that allows users to connect their Google accounts, such as Gmail and Photos, to receive personalized answers. According to Google, this feature will provide users with more relevant results. The feature is part of Google’s effort to make Search more personal and intuitive. Users can opt-in to the feature and control what data is used to personalize their results.
Our Reading
The launch follows a familiar script. Google’s new personalized Search results feature is just the latest iteration of a decade-old idea. Remember when Google+ was supposed to revolutionize search with social signals? Now, it’s just more of the same, rebranded as “personalization”. The feature uses data from connected Google accounts like Gmail and Photos to provide more relevant results. Because who doesn’t want their email and photos influencing their search results? It’s just another way to say “we’re using your data to sell you stuff”.
Author: Evan Null
