Source:
Summary
The new smartphone is now available for preorder and will start shipping on March 5. It comes in four color options: Lavender, Berry, Fog, and Obsidian.
Our Reading
The launch follows a familiar script.
A new smartphone, same old colors, just rearranged. Because what’s innovative is not the tech, but the names we give to the same four colors we’ve been using for years. “Lavender” instead of “Pastel Purple”, “Berry” instead of “Bright Red”, “Fog” instead of “Gray”, and “Obsidian” instead of “Black”. The real innovation is in the marketing department.
No Innovation Here
Just another phone, with the same features we’ve seen before, with a different coat of paint. And we’re expected to be excited about it.
Color Me Unimpressed
The only thing that’s changing is the name of the colors, not the actual technology. But hey, who needs innovation when you can just rename the same old thing and call it new?
