Source: Vogue
Summary
K-pop star Jackson Wang has become the face of Graff’s Laurence Graff line in the brand’s latest campaign. Wang, a member of the boy band GOT7, has been a long-time fan of the luxury jeweler. The campaign marks his first appearance for the brand. According to Wang, he is “honored” to be a part of the Graff family. The campaign features Wang wearing pieces from the Laurence Graff collection.
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The trend returns with a new name.
Graff’s decision to partner with Jackson Wang is a strategic move to tap into the K-pop star’s massive following. Wang’s involvement in the campaign is likely to attract a new audience to the luxury jeweler. The partnership also highlights the growing influence of K-pop on the fashion industry. The Laurence Graff line, known for its high-end diamond pieces, will likely appeal to Wang’s young and fashion-conscious fans. Wang’s campaign debut is a calculated move to reinvigorate the brand’s image.
Author: Evan Null
