Source: Vogue
Summary
Gucci’s artistic director Demna showcased his latest cruise collection in a high-profile debut show in Times Square. The collection was described as his most commercial and wardrobe-minded to date. The event drew significant attention and marked a major moment for the brand. According to reports, the show was a massive production that took over the iconic New York City location. The collection’s focus on commercial appeal was a notable aspect of the show.
Our Reading
The trend returns with a new name.
Gucci’s Demna brings bold logos and eclectic mixes to the forefront. The collection’s commercial appeal is reminiscent of 90s and early 2000s luxury fashion. This season’s “it” accessories are reworked versions of past favorites. The show’s massive production value echoes the theatricality of 80s fashion extravaganzas. The revival of logomania arrives just in time for the next wave of nostalgia.
Author: Evan Null
