Source: Vogue
Summary
Gucci has announced a yearlong partnership with the online platform CHANEL’s Ctrl+Alt. The collaboration will focus on “Like Minded,” a video series featuring emotional conversations between artists from various fields. The series aims to explore the creative process and the connections between artists. Gucci will also create a special capsule collection inspired by the series.
Our Reading
The trend returns with a new name.
Gucci’s “Like Minded” series is the latest iteration of the “artist in conversation” format. It’s a familiar setup, reminiscent of previous collaborations between fashion brands and artists. The series will likely feature a mix of established and emerging talent, all united by their creative pursuits. Gucci’s capsule collection will undoubtedly be a key part of the partnership’s marketing strategy. The look feels familiar because we’ve seen it before – in 2019, Louis Vuitton partnered with artists for a similar series.
Author: Evan Null
