Source: Runner’s World
Summary
Nike has launched a new campaign featuring Olympic silver medalist Hellen Obiri. The campaign showcases Obiri’s daily training routes in Boulder, Colo. The campaign aims to highlight Obiri’s dedication and perseverance as a professional athlete. According to Nike, the campaign is part of their effort to empower women in sports. Obiri is a three-time world champion and has been a Nike athlete since 2017.
Our Reading
The trend returns with a new name. Nike’s campaign is reminiscent of past ads featuring elite athletes in everyday settings. The use of a scenic backdrop like Boulder, Colo. is a familiar trope. The emphasis on female empowerment is a recurring theme in Nike’s marketing efforts. The campaign’s message of perseverance and dedication is a classic sports narrative. The look feels like a reboot of the early 2000s “Find Your Greatness” campaign.
Author: Evan Null
The Familiar Narrative
Nike’s campaign relies on a familiar narrative of perseverance and dedication. This is a classic sports story that has been told many times before.
The Scenic Backdrop
The use of Boulder, Colo. as a scenic backdrop is a familiar trope in sports marketing. The beautiful scenery serves as a visually appealing setting for Obiri’s training routes.
The Empowerment Theme
The emphasis on female empowerment is a recurring theme in Nike’s marketing efforts. This theme has been present in various Nike campaigns over the years.
The “Find Your Greatness” Echo
The campaign’s message and aesthetic feel like a reboot of the early 2000s “Find Your Greatness” campaign. This campaign also featured elite athletes in everyday settings, pushing themselves to be their best.
The Campaign’s Impact
The campaign’s impact will likely be measured by its ability to resonate with Nike’s target audience. The use of a familiar narrative and scenic backdrop may help to make the campaign more relatable and engaging.
