Source: Reuters
Summary
Henkel has agreed to acquire Zotos International, a U.S. professional hair care company, from Shiseido Americas Corporation. The deal is expected to strengthen Henkel’s position in the U.S. consumer hair care and styling market. The acquisition will add Zotos’ brands, such as Joico and Pravana, to Henkel’s portfolio. The financial terms of the deal were not disclosed. According to Henkel, the acquisition will help the company expand its professional hair care business in the U.S.
Our Reading
The look feels familiar. Henkel’s acquisition of Zotos International is a strategic move to expand its presence in the U.S. hair care market. The deal echoes L’Oréal’s acquisition of SalonCentric in 2018. Zotos’ brands, such as Joico and Pravana, will join Henkel’s portfolio, further solidifying its position in the professional hair care segment. The acquisition is a calculated step in Henkel’s push to strengthen its U.S. consumer hair care and styling market presence.
Author: Evan Null
