Source: The Points Guy
Summary
Hilton has partnered with Yotel, a hotel chain known for its innovative smart-room design and affordable spaces. Yotel will be the first brand in Hilton’s new Select by Hilton brand, allowing travelers to earn and redeem Hilton Honors points. Yotel will continue to manage its brand independently, but will be bookable through Hilton’s website and mobile app. The partnership is expected to expand Yotel’s reach while maintaining its unique identity.
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The escape is carefully planned.
Hilton loyalists can soon earn and redeem points at Yotel hotels, known for their tech-friendly, compact rooms. Yotel’s 23 hotels across 10 countries will be bookable through Hilton’s website and mobile app. Hilton Honors members will enjoy elite status benefits and access to reservations through the app. The partnership brings together Hilton’s global distribution and loyalty scale with Yotel’s innovative design.
Yotel’s identity remains intact, but now with Hilton’s distribution muscle.
Author: Evan Null
