Source: The Points Guy
Summary
Hilton is launching a new brand called Undergraduate by Hilton, an upper-midscale hotel chain targeting college towns. The brand aims to create an “always-on, off-campus hangout” with lounges, library-like spaces, and coffee shops. Rooms will be designed like “creative classrooms” with art and design focused on the local college or university. The first location is set to open by 2027, with plans for 400-500 hotels.
Our Reading
The escape is carefully planned.
Undergraduate by Hilton promises a break from the ordinary with its unique design and amenities. The brand’s focus on college towns ensures a lively atmosphere, while its “creative classrooms” and lounges provide a comfortable space to work and relax. Authentic Hospitality will lead the brand’s cocktail program, adding to the upscale vibe. With plans for 400-500 hotels, Undergraduate by Hilton is poised to become a staple in college towns across the US and UK.
Because what every college town needs is a hotel that’s also a coffee shop, a bar, and a library.
Author: Evan Null
