Source: The Points Guy
Summary
Hilton has launched its AI Planner, a digital concierge that helps travelers plan their stays and book hotels. The tool uses conversational intelligence to assist with every stage of the shopping journey, from identifying destinations to exploring amenities. TPG writers tested the tool, finding it helpful for narrowing down hotel options and pinpointing properties that meet specific needs, but not particularly useful for finding the cheapest dates to book with points.
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The escape is carefully planned.
Hilton’s AI Planner is the latest example of how artificial intelligence is being used to streamline the travel experience. The tool is designed to help travelers plan their stays and book hotels, but it’s not without its limitations. While it’s helpful for finding hotels that meet specific needs, it’s not particularly useful for finding the cheapest dates to book with points. As one TPG writer noted, “I appreciated the ease of pinpointing hotel options that met my needs, and I can see how the tool can be helpful for people inundated with choices in big cities or tourist destinations.”
And yet, the tool’s inability to find the cheapest dates to book with points is a notable limitation. As another TPG writer noted, “I found the tool handy to quickly find helpful details about individual properties, but it wasn’t the most useful for finding the cheapest dates to book.”
Perhaps the most interesting aspect of Hilton’s AI Planner is its ability to suggest unexpected destinations and activities. As one TPG writer noted, “I was pleased to see the AI tool return the three Hilton properties in Niseko Village that offer ski-in, ski-out access.”
Ultimately, Hilton’s AI Planner is a useful tool for travelers, but it’s not a replacement for human judgment and research. As one TPG writer noted, “I would recommend still doing your own research on the individual properties it recommends.”
The tool’s limitations are a reminder that, even in the age of artificial intelligence, human intuition and research are still essential for planning a successful trip.
And that’s why we love travel: it’s a delicate balance of planning and spontaneity, of research and intuition. Hilton’s AI Planner may be able to help with the planning, but it’s up to us to add the spontaneity.
Author: Evan Null
