Source: Sourcing Journal
Summary
Hohenstein, a fit solutions specialist, is seeking collaboration with brands to enhance garment fit. The company aims to improve the fit of clothing for diverse body types. Hohenstein reported that many consumers struggle with finding well-fitting clothes, leading to returns and waste. The company plans to work with brands to develop more inclusive sizing and fit solutions. According to Hohenstein, this collaboration will benefit both consumers and brands.
Our Reading
The look feels familiar. Hohenstein’s initiative echoes past efforts to tackle fit issues. Brands have long struggled to accommodate diverse body types. The push for inclusivity is not new, but the approach may be. Hohenstein’s collaboration with brands could be a step towards more realistic sizing. The trend returns with a new name: “fit for all.”
Author: Evan Null
