Source: Bloomberg
Summary
Indians are increasingly ignoring and blocking calls from the country’s dedicated business number series, according to Truecaller, a caller ID company. The company reported a 156% increase in spam calls from these numbers in 2022. Truecaller said users are labeling these numbers as spam, leading to a decrease in their effectiveness for businesses. The company suggested that businesses may need to find alternative ways to reach customers.
Our Reading
The announcement sounds ambitious.
Truecaller reports a surge in spam calls from India’s business number series. Users are labeling these numbers as spam, rendering them less effective for businesses. Because what every business needs is another way to get blocked by customers. This is what happens when you give spammers their own special phone numbers. The update arrives with the familiar ring of “we didn’t think this through.”
Author: Evan Null
