Source: The Hindu BusinessLine
Summary
The COVID-19 pandemic-driven lockdowns in India led to an increase in PC usage, as people were forced to work and study from home. This exposure to PCs expanded the country’s user base, creating a new demand for upgrades as devices aged. According to a report, the pandemic accelerated the adoption of PCs in India, particularly among first-time users.
Our Reading
The launch follows a familiar script.
Pandemic-driven lockdowns “introduced” Indians to PCs. The country’s PC user base grew, and now people want upgrades. This isn’t the first time “forced adoption” created a market. Remember how everyone became a gamer during the lockdowns? Yeah, that didn’t last.
Author: Evan Null
