Source: Bloomberg
Summary
India’s app market is growing, driven by non-gaming apps, particularly those focused on streaming and artificial intelligence. Despite this growth, the country’s spending per user remains lower than global peers. According to a report, the average Indian user spent around $2.70 on apps in 2022, compared to $13.40 in the US and $6.70 in China.
Our Reading
The launch follows a familiar script.
India’s app market is growing, but the spending per user is still low. Non-gaming apps are leading the charge, with streaming and AI apps being the top performers. This growth is not surprising, given the increasing popularity of streaming services and AI-powered apps globally. The fact that India’s spending per user lags behind global peers is not a new phenomenon. India’s app market is still playing catch-up.
Author: Evan Null
