Source: The Business of Fashion
Summary
According to a recent report, early Q1 sales have seen a 9 percent increase in constant currency, coinciding with the arrival of spring collections. The rise in sales is attributed to the new season’s offerings. The data suggests a positive start to the year for the fashion industry.
Our Reading
The trend returns with a new name.
Spring collections bring familiar silhouettes, refreshed with updated fabrics and details. The cyclical nature of fashion is evident in the latest designs. Gucci’s bold prints and Prada’s minimalist approach are back, reimagined for the new season. The look feels familiar, because it is.
Author: Evan Null
