Source: Fortune
Summary
The creator economy around traditional living is growing, with homesteading, cottagecore, and tradwife content converging online. Creators like Gubba are building businesses around their lifestyles, selling courses and products to followers looking for a simpler life. The market for traditional living is increasingly being built through digital businesses. Gubba’s operation, which includes a homesteading guide and a skincare company, generates seven figures in annual revenue. The lines between homesteading, tradwife, and cottagecore are blurring, with practices from distinct online communities being grouped together.
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The announcement sounds familiar.
Gubba’s business is built around her lifestyle, with a homesteading guide and a skincare company. She sees the tradwife label as about relationships and household roles, while homesteading is about practical skills and self-reliance. The market for traditional living is growing, with younger customers driving interest in categories like canning and backyard poultry. Tractor Supply, a rural-lifestyle retailer, has seen steady growth in these categories. The company has partnered with creators to introduce consumers to hands-on hobbies. Gubba believes people are drawn to the intentional way of living, not just the idea of being a tradwife.
The numbers tell one story, but the reality of homesteading is harder to copy than the aesthetic.
Author: Evan Null
