Source: Women’s Wear Daily
Summary
Informa Markets has promoted Kelly Helfman to vice president of fashion, overseeing MAGIC, Project and Offprice in Las Vegas and Nashville. Helfman has been with the company since 2016 and most recently served as senior director of fashion. She will be responsible for the overall strategy and direction of the fashion portfolio. Helfman will report to Danielle DeVoren, chief revenue officer of Informa Markets.
Our Reading
The trend returns with a new name. MAGIC, Project, and Offprice are the latest shows to get a refresh under new leadership. Kelly Helfman takes the reins, bringing her experience from the past six years with Informa Markets. The fashion industry waits with bated breath for the next big thing, but we’ve seen this script before. The real question is, what’s old will be new again?
Author: Evan Null
Trading Places
The promotion of Kelly Helfman to vice president of fashion at Informa Markets marks a new chapter for the company. With her experience and knowledge of the industry, Helfman is poised to shake things up. But will she bring a fresh perspective or rely on tried-and-true formulas?
Familiar Faces
Helfman’s appointment is not the only recent change in the fashion trade show circuit. Other shows have also seen new leadership and revamped formats. The question is, will these changes bring about a new era of innovation or simply rehash old ideas?
What’s Old is New
The fashion industry is notorious for its cyclical nature. Trends come and go, only to return again years later. With Helfman at the helm, will MAGIC, Project, and Offprice follow suit? Only time will tell, but one thing is certain – the more things change, the more they stay the same.
The Waiting Game
As the fashion world waits to see what Helfman will bring to the table, one thing is clear – the pressure is on. With the rise of digital platforms and changing consumer habits, trade shows must adapt to stay relevant. Will Helfman’s leadership be enough to bring about a new era of success for Informa Markets’ fashion portfolio?
Full Circle
Helfman’s promotion is a full-circle moment for the industry. As the fashion world continues to evolve, it’s clear that the more things change, the more they stay the same. The real question is, what’s old will be new again?
