Source: The Wall Street Journal
Summary
The company reported an increase in usage from 40 minutes per day in 2023 to 46 minutes in 2026. Additionally, internal documents revealed that teens are a top priority for the app, with the company asking existing users for their birthdays.
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The launch follows a familiar script.
The company’s messaging app is growing in popularity, especially among teens. The app’s usage increased by 6 minutes per day over three years. The company is prioritizing teens and asking users for their birthdays. Because what could possibly go wrong with a social media company collecting more user data.
Author: Evan Null
