Source: The Verge
Summary
Instagram is bringing its short-form video feature, Reels, to TVs. The feature will be available on Apple TV and Fire TV, allowing users to view Reels on a larger screen. This move aims to help Instagram better compete with YouTube, which currently dominates the TV space. According to the company, the TV version of Reels will offer a more immersive experience. The feature is expected to roll out in the coming weeks.
Our Reading
The launch follows a familiar script.
Instagram is bringing Reels to TVs, because who doesn’t want to watch 60-second videos on their 60-inch screen? The company is trying to take on YouTube, which has been doing this whole “video on TV” thing for years. Instagram says the TV version of Reels will be “more immersive,” which is just code for “we’re trying to make it feel more like YouTube.” And by “immersive,” they mean you’ll be able to see all the awkward transitions and poor editing on a bigger screen.
Author: Evan Null
