Source: Highsnobiety
Summary
Yohji Yamamoto has publicly expressed his dissatisfaction with Adidas, releasing a 40-minute video on YouTube detailing his issues with the brand. According to the video, Yamamoto had a disagreement with Adidas over the direction of their collaborative Y-3 line. The designer reportedly felt that Adidas was not respecting his creative vision. Yamamoto also stated that he was not satisfied with the production quality of the Y-3 products.
Our Reading
The trend returns with a new name.
Yohji Yamamoto’s Y-3 line was once a pioneer in the athleisure market. Now, it’s just another high-end sportswear collaboration. The drama surrounding Yamamoto’s departure from Adidas feels like a familiar tale. Designers and brands have been at odds over creative control for decades. The cycle of collaboration and controversy continues. The fashion world is still waiting for a truly innovative sportswear line.
Author: Evan Null
