Source: Fortune
Summary
Jim Henson’s Creature Shop, a legendary workshop that creates costumes and puppets for beloved children’s characters, has opened its doors to public tours for the first time. The 80-minute tours, which cost $150 per person, allow fans to meet a puppet builder, see a puppetry demonstration, and take photos with iconic characters. The workshop, founded by Jim Henson in the 1960s, has been in its current Queens location since 2009 and is also home to a workshop in Los Angeles. The company has created characters for “Sesame Street,” “Fraggle Rock,” and other famous shows and films.
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The numbers tell one story.
The Creature Shop’s decision to offer public tours is a strategic move to showcase its expertise and celebrate its artisans. The $150 per person price tag is a premium for a unique experience. The workshop’s past credits include notable films and TV shows, but the company’s current projects are just as impressive. The fact that the workshop is now owned by Disney and Sesame Workshop adds a new layer of complexity to its operations.
The announcement sounds like a calculated attempt to leverage the nostalgia and popularity of the Muppets and other beloved characters. The focus on the artisans and the craftsmanship is a smart way to rebrand the company and attract new fans.
One thing is certain: the Creature Shop is entering a new phase of its history, one that balances its legacy with its need to adapt to changing times.
Author: Evan Null
