Source: Vogue
Summary
Jo Malone London has launched a new perfume inspired by the South of France. The fragrance is a tribute to the brand’s 15-year friendship with the region and features Rose de Mai from Grasse in its base notes. The scent is a floral ode to the area’s beauty and charm. According to the brand, the perfume captures the essence of the South of France. The new fragrance is part of Jo Malone London’s latest collection.
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The look feels familiar.
The combination of rose and the South of France is a classic one, reminiscent of Chanel’s iconic perfumes. The use of Rose de Mai from Grasse adds a touch of luxury and exclusivity. The 15-year friendship between Jo Malone London and the region feels like a clever marketing move. The perfume’s packaging is likely to feature a stylized, Provence-inspired design.
The trend returns with a new name: “Eau de Grasse” is the new “Eau de Cologne”.
Author: Evan Null
