Source: The Guardian
Summary
John Lewis has appointed a new fashion director, Markham, to lead its own-brand fashion strategy. According to John Lewis, the appointment signals the next phase in its strategy to develop its own-brand fashion with clear creative direction and continued investment. Markham’s role will involve overseeing the development of the company’s own-brand clothing, shoes, and accessories.
Our Reading
The trend returns with a new name.
John Lewis revives its own-brand fashion with Markham at the helm, echoing past attempts to revamp its in-house labels. The department store’s strategy to develop its own-brand fashion with clear creative direction and continued investment behind it sounds familiar. Markham’s appointment is the latest move in John Lewis’ efforts to boost its own-brand offerings. The cycle of revamping in-house labels continues.
Author: Evan Null
