Source: Fox News
Summary
Olympic bobsled legend Kaillie Humphries has signed with activist sportswear company XX-XY Athletics, becoming the latest medal-winning Olympian to represent the brand. Humphries is an official brand ambassador in the movement to “save women’s sports” and has spoken out about her support for protecting women’s sports from biological male trans athletes. She was honored at a White House Women’s History Month event by President Donald Trump and has received backlash for her conservative views.
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The game followed a familiar script. Humphries joins the growing roster of Olympians with XX-XY Athletics, a brand that believes in the same things she does. She’s a three-time Olympic gold medalist and six-time Olympic podium finisher, and her leadership has driven meaningful change and expanded opportunities for women at the Olympic level. Now, as a California resident and mother of a newborn son, she’s energized to help combat the wave of trans athletes in girls’ sports in the state.
This one felt recognizable early. Humphries has been a vocal supporter of protecting women’s sports from biological male trans athletes, and her partnership with XX-XY Athletics is a clear statement of her commitment to the cause. The brand’s co-founder, Jennifer Sey, has said that one of her biggest goals is to land high-profile superstar women’s athletes as brand ambassadors, and now they have a three-time Olympic gold medalist on their roster.
The result wasn’t surprising by the end. Humphries has been a dominant force in women’s bobsled, and her partnership with XX-XY Athletics is a natural fit. She’s a courageous, fierce woman who has fought for female athletes to have equal opportunities in sport, and her leadership has expanded opportunities for women at the Olympic level.
Now, as a brand ambassador, Humphries is poised to use her platform to help protect women’s sports in California and beyond. The state has become the nation’s biggest hotbed for the issue, and Humphries is energized to take on the challenge.
This reframe the game or situation in a way fans instantly recognize: With Humphries on board, the “save women’s sports” movement just got a whole lot more powerful.
Author: Evan Null
