Source: WWD
Summary
Kelsie Hayes, founder of Popup Florist, has launched House of Three, a concept space in NoMad. The space is designed for workshops, gatherings, and seasonal activations. Hayes started Popup Florist in 2016. House of Three aims to provide a unique experience for its visitors.
Our Reading
The concept feels familiar. In the early 2000s, boutique event spaces and concept stores were all the rage. This idea has been around for a while, and it’s interesting to see how it’s being reimagined today. The idea of a space that can be transformed for different events and activations is nothing new, but the execution is what sets it apart. The fact that House of Three is designed for workshops and gatherings suggests that it’s trying to tap into the experiential retail trend. Hayes’ background in floristry and event planning likely influenced the concept.
Author: Evan Null
