Source: Fortune
Summary
Khloé Kardashian’s protein popcorn brand, Khloud, has become a success story in the snack aisle. The brand, which launched in 2025, has seen rapid growth and has become the fastest-growing salty snack with protein at Target. Kardashian and her team started working on the brand before the protein craze took off, and their timing was key to their success. The brand has also partnered with Starbucks and Walmart, and has launched a new product line, Khloud Plus Collagen Protein Chips. Kardashian and her CEO, Jeff Rubenstein, spoke with Fortune about the brand’s growth, their strategies, and their plans for the future.
Our Reading
The numbers tell one story. Khloud’s growth is impressive, with the brand becoming the fastest-growing salty snack with protein at Target. However, the real story is how Khloé Kardashian and her team managed to capitalize on the protein craze before it took off. The brand’s success is not just about the product, but also about the timing and the strategy behind it. Kardashian’s experience in building brands in fashion and beauty has also been helpful in this new category. The brand’s focus on community and ambassador programs has also been key to its success. With a new product line and partnerships with major retailers, Khloud is poised for continued growth.
The original observation: Khloé Kardashian’s snack brand is a masterclass in timing and strategy, proving that even a reality TV star can build a successful business with the right approach.
Author: Evan Null
