Source: BroBible
Summary
Kirk Herbstreit, an ESPN College GameDay analyst, has been featuring his golden retriever, Peter, extensively on television and social media. After the death of his previous dog, Ben, in 2024, Herbstreit introduced Peter as his new on-air companion. Peter has since appeared in multiple segments, received media credentials, and launched a branded merchandise store. Fans have expressed frustration over the overexposure, with some questioning the necessity of constant dog-related content.
Our Reading
The habit gets a new name.
Herbstreit’s dog is now a brand.
Merchandise, media, and fan clubs all for a golden retriever.
College football fans are over it.
It’s not the dog’s fault. It’s the branding.
Author: Evan Null
Kirk Herbstreit’s Dog Peter
Kirk Herbstreit, an ESPN College GameDay analyst, has been featuring his golden retriever, Peter, extensively on television and social media. After the death of his previous dog, Ben, in 2024, Herbstreit introduced Peter as his new on-air companion. Peter has since appeared in multiple segments, received media credentials, and launched a branded merchandise store. Fans have expressed frustration over the overexposure, with some questioning the necessity of constant dog-related content.
From Ben to Peter
Herbstreit began bringing his golden retriever, Ben, to the College GameDay set a few years ago. Ben became a fan favorite before passing away in 2024. Shortly after, Herbstreit introduced Peter, another golden retriever, as his new on-air companion. Peter quickly became a regular presence on the show and in pregame segments, leading to increased media attention and a growing fanbase.
Peter’s Branding
Peter has now been given his own name, image, and likeness deal with Hertz rental cars. A Peter Fan Club store was launched in Baton Rouge, La., in partnership with Raising Cane’s, selling Peter-themed merchandise. The store includes hats, shirts, stickers, and other items, making Peter a full-fledged brand.
College Football Fans Are Tired
Despite Herbstreit’s love for his dogs, fans have grown weary of the constant exposure. Many have expressed frustration over the overuse of Peter in media and on-air segments. Some have questioned whether the proceeds from Peter’s merchandise go toward animal welfare, as Herbstreit has previously spoken about his commitment to animal rescue.
The Overexposure
Herbstreit’s decision to feature Peter so frequently has sparked debate among fans. While some appreciate the presence of the dog, others feel it has become excessive. The constant media attention and merchandising have led to a backlash, with fans calling for a balance between personal affection and professional content.
