Source: Fortune.com
Summary
Knix founder Joanna Griffiths has been working with hypnotherapist Grace Smith for five years to manage work stress, fear of failure, and burnout. Griffiths credits hypnotherapy with helping her rewire her brain, address fears and insecurities, and make smarter decisions. She uses the technique to target specific issues, such as big business decisions, and has learned to prioritize self-care and set boundaries.
Our Reading
The announcement sounds familiar.
Knix founder Joanna Griffiths has been using hypnotherapy to manage her fear of failure and work stress. She works with hypnotherapist Grace Smith, who has attracted a slew of high-profile clients.
Griffiths has been learning how to make smarter decisions “out of a place of optimism, instead of fear.” She credits hypnotherapy with providing clarity on how to approach challenges and reducing noise.
Despite being a successful founder, Griffiths has struggled with burnout and has learned to prioritize self-care and set boundaries.
Hypnotherapy is helping her combat the “grind-set” and rewire her brain to work through her fears and insecurities.
Original Observation: This is a classic case of “hustle culture” rebranding.
Author: Evan Null
