Kotex Overhauls Product Line to Address Women’s Period Care Frustrations

Kotex Overhauls Product Line to Address Women’s Period Care Frustrations

Source: Business of Home

Summary

West Elm has launched a new furniture collection featuring innovative technologies and wellness-focused design. The portfolio includes pieces with built-in wireless charging stations, air purifiers, and calming color palettes. According to the company, the collection is designed to promote a healthier and more sustainable lifestyle. The new line is available online and in select stores.


Our Reading

The trend returns with a new name.

We’ve seen wellness-focused design before, but now it’s got a new label. West Elm’s new collection is just the latest iteration of a trend that’s been cycling through the design world for years. The inclusion of innovative technologies like wireless charging stations and air purifiers is a nod to the smart home trend that’s been gaining traction. The calming color palettes and emphasis on sustainability are also familiar notes in the wellness-focused design symphony. The collection’s emphasis on promoting a healthier lifestyle is just the latest refrain in the wellness-as-lifestyle trend.


Author: Evan Null