Source: The Points Guy
Summary
Kroger Rewards members can now redeem their points for groceries instead of just fuel. Members earn 1 point per dollar spent on most grocery purchases, and 100 points can be redeemed for $1 off groceries (up to $10 off per day) or 10 cents off per gallon of fuel (up to $1 off per gallon on up to 35 gallons of fuel). This change makes the program more useful to a wider audience, especially for those who don’t buy much gas.
Our Reading
The escape is carefully planned.
Kroger Rewards members can now redeem their points for groceries, providing a guaranteed minimum value of 1 cent per point. The new redemption option gives members more flexibility and makes the program more useful to a wider audience. However, if you regularly buy more than 10 gallons of gas at a time, redeeming your points at the pump will usually provide better value. The program still has its limitations, but this change is a step in the right direction. The grocery redemption option is like a new floor value for Kroger Rewards, while fuel remains the ceiling.
Author: Evan Null
