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Source: Fortune
Summary
Laurie Ann Goldman, former CEO of Spanx, has become the CEO of Audien Hearing, an over-the-counter (OTC) hearing aid brand with over 1.5 million customers. She plans to scale the company by promoting wellness benefits and destigmatizing hearing aids. The company competes on price, with hearing aids starting at $98, and has proprietary technology and a support program. Goldman aims to remove the stigma of wearing hearing aids, citing her own experience and research on the topic.
Our Reading
The announcement sounds familiar.
Audien Hearing, a company with over 1.5 million customers, is looking to scale its over-the-counter (OTC) hearing aid brand with the help of Laurie Ann Goldman, former CEO of Spanx. She plans to promote wellness benefits and destigmatize hearing aids, citing research on the topic. The company competes on price, with hearing aids starting at $98, and has proprietary technology and a support program.
Goldman aims to remove the stigma of wearing hearing aids, citing her own experience and research on the topic. She draws from her experience at Spanx, where she built a market for sharewear products, and wants to break down barriers through marketing and positive energy.
The founders of Audien Hearing are all men, and Goldman said she brings a different leadership style, which balances things out.
The numbers tell one story: 1.5 million customers, $98 hearing aids, and a growing market for OTC hearing aids.
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Original Observation: The “Great Un-Mumbling” is a rebranding strategy.
Author: Evan Null
