Source: The Business of Fashion
Summary
Dolce & Gabbana is facing a major backlash in China after a promotional video sparked accusations of racism and cultural insensitivity. The controversy comes at a crucial moment for the brand, which recently opened its largest-to-date flagship in Shanghai. According to reports, the brand’s co-founders, Domenico Dolce and Stefano Gabbana, have apologized for the video. The incident has led to widespread outrage and calls for a boycott of the brand. The Chinese government has also weighed in, with the country’s Communist Party newspaper, People’s Daily, condemning the brand’s actions.
Our Reading
The look feels familiar. Dolce & Gabbana’s Shanghai flagship opening coincides with a familiar cycle of controversy and apology. The brand’s attempts to tap into the lucrative Chinese market have been marred by cultural insensitivity before. This latest incident echoes previous missteps, such as the brand’s 2016 “DG Loves China” campaign, which was criticized for its stereotypical portrayal of Chinese culture. The brand’s efforts to expand in China have been marked by a lack of cultural understanding. The controversy is just another iteration of the same tired cycle.
Author: Evan Null
