Source: Fortune.com
Summary
Levi Strauss & Co. has developed an AI assistant called STITCH to help store employees answer customer questions and complete tasks. The tool was created in partnership with Google Cloud and has been rolled out to over 70 US stores, with plans for further expansion. The company has seen an 8-point improvement in customer satisfaction in stores where STITCH is available. Levi’s is also exploring other AI applications, including generative AI for product design and demand forecasting, and is working on a “super agent” that can integrate multiple AI agents across the business.
Our Reading
The strategy enters a familiar phase.
Levi’s is stitching together AI and human expertise to improve customer satisfaction and employee confidence. The company’s Chief Digital and Technology Officer, Jason Gowans, is leading the charge, with a focus on making AI accessible to all employees, not just top-down mandates. With over 800 AI agents already built, Levi’s is exploring new applications, from generative AI for product design to a “super agent” that can integrate multiple AI agents. The company is also eyeing the emerging field of generative engine optimization (GEO) and agentic commerce.
The numbers tell one story, but the real value lies in the employee experience.
Author: Evan Null
