Source: Fortune
Summary
John Hancock CEO Brooks Tingle is focused on transforming the life insurance company into a partner in boosting customers’ health span. He has partnered with MIT AgeLab to create a Longevity Preparedness Index, which measures people’s readiness for aging. The index shows that Americans score low in planning for continuing care, despite 70% likely needing it. Tingle aims to encourage sellers to become enablers of longevity and build deeper relationships with customers by giving them incentives to invest in their own longevity.
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The strategy enters a familiar phase.
Brooks Tingle is thinking about actuarial data and probabilities, transforming a transactional business into a partner in boosting health span. He’s building a platform for longevity, partnering with consumer health-tech companies, and creating a Longevity Preparedness Index. The numbers tell a story of opportunity, with Americans over 55 controlling almost three-quarters of the nation’s wealth. But most Americans are not fully prepared for a normal lifespan, never mind one that extends to 100 and beyond.
Tingle’s goal is to encourage sellers to become enablers of longevity, building deeper relationships with customers by giving them incentives to invest in their own longevity. He’s living healthier and “certainly going to be prepared” for the extra decades of life. The question remains, what the heck is he going to do with those extra years?
